A Thought on Fox’s Red Eye

6 10 2009

Mediaite has noted that Fox’s late-nite show Red Eye is beating CNN’s entire primetime line-up.

Red Eye averaged 432,000 total viewers and 202,000 in the demo. Let’s deal with the demo first – CNN’s 8pmET show, hosted by Campbell Brown, averaged 191,000 in the demo. Let’s just let that one sink in – Fox News had more people in the all important A25-54 demographic watching their channel at three in the morning (east coast time) than CNN had for the show that leads off their prime time. This says as much about Fox News as it does about CNN. Wow.

In total viewers (and demo), Red Eye beat the cable news competition three hours later. All three other morning shows, MSNBC’s Morning Joe, CNN’s American Morning and HLN’s Morning Express had less viewers in September.

Megan McArdle, commenting on this notes that part of this is likely a result of the fact the entirety of its competition is infomercials.

With all do respect Megan, I must disagree. There is only one explanation for Red Eye‘s success. And that is that it is the only news program that has featured GWAR frontman Oderus Urungus. And not just once. Many times.

When you have GWAR, how can you possibly lose? (Of course, a host as fun and awesome as Greg Gutfeld doesn’t hurt either)

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